Tesserent launches CyberBiz campaign
Tesserent launched a brand new multi-channel marketing campaign today for CyberBiz aimed at the SMB market. Combining a full range of media, from digital, outdoor and radio, the campaign cheekily suggests many business owners are leaving themselves nakedly exposed to cyber threats.
CyberBiz has been developed by Tesserent to revolutionise the way small to medium businesses approach cyber security. CyberBiz offers a range of plans from $199 to $599 per month to suit the needs of different businesses and various levels of cyber risk. Importantly, CyberBiz plans incorporate a complete managed security service ensuring small business owners can remain focused on driving their business, while Tesserent provides expert protection for their digital assets and their reputation.
Invitation to Channel Partners
Along with the launch of CyberBiz, Tesserent is announcing a channel partner offering to IT Consultants and IT managed service providers. We are cognisant that cyber security sales benefit from a trusted advisor approach, which is why we believe the channel is a strong fit for CyberBiz. CyberBiz channel partners are able to target their existing customer bases, as well as benefit from the opportunity to build new customer relationships. We are very excited to be working with the channel to improve adoption rates and the quality of cyber security services offered in the SMB market.
Tesserent’s Head of Sales and Marketing, Karen Negus said “Today’s CyberBiz campaign launch follows several months of work to develop a unique product offering, compelling price points and a new go-to-market model for Tesserent, utilising the Channel. We’ve had an extremely positive response from the Channel and we’re looking forward to working with key partners to significantly grow Tesserent’s footprint and sales pipeline in this market. Developing the product, sales strategy and marketing campaign has been an extremely rewarding experience for our team.
The CyberBiz campaign certainly is a little cheeky, however the theme of ‘exposure’ resonates with small business owners, and the humorous nature of the campaign delivers a fresh approach to cyber security marketing!”
A cyber security solution for all types of businesses
Cyber criminals continue to refine their approaches to smaller business with highly targeted ransomware and phishing attacks. SMBs make up 97% of Australian businesses and account for 45% of Australia’s employment. (Source: Australian Bureau of Statistics 2016 Cat. 8165.0). Tesserent believes the SMB market is underserviced in regards to robust cyber security services. CyberBiz stands out from other cyber security products targeting the SMB market. CyberBiz is a fully managed service, ensuring trained security professionals maintain the security of our customers’ networks instead of leaving small and medium business owners to ‘self-manage’ their cyber security.
Australian SMBs need to ensure they are protected. If you know a business owner potentially leaving their business exposed to cyber threats, please feel free to share the Cyberbiz video advertisement.
For more information on CyberBiz, visit www.cyberbiz.com.au.